Language Professionals’ Networking Event is back on
Friday 30th April 2021.
hours minutes seconds
18.30: The virtual Zoom doors open. Grab a drink and join us.
18.40: A collective approach to transcreation
How we can create better, more engaging copy by working together.
19.10: 30-second intro pitches
19.20: Structured networking, exchange of contact details, drinks, great conversations
When it comes to marketing translation and transcreation, it is standard practice to have a copywriter and a copy-editor working on the content in isolation, with little or no contact with each other. However, Marco Airoldi and Nicola Calabrese have developed a method that allows these two professionals to work together, building on each other’s ideas to achieve better results.
In this presentation Marco and Nicola will give a practical demonstration of the process behind the adaptation of a headline (EN > IT), illustrating the strengths of their approach and the advantage for customers.
They will also discuss how this innovative approach allowed them to stand out from their competitors, prompting them to extend the application of this model to other languages, opening up new commercial possibilities.
Introducing the speakers:
After several years working in marketing and production agencies in London, they launched these two initiatives to help brands reach their international audiences and engage them across different languages.
Tickets have been released!
Upon registration, you’ll receive an email with access details to our Zoom event.
We may record all or parts of a speaker’s talk/panel discussion/interview and take screenshots during the event. We use these visuals for marketing on our website, social media and in third party publications, to help people get an idea what our events are like.
The structured networking part of the event always stays private and won’t be recorded on video.
NEW: Tickets are offered on a Pay What You Can basis to give you the freedom to choose. Each Pay What You Can ticket includes a donation to support the pioneering research work of Moorfields Eye Charity, making a difference for patients at Moorfields Eye Hospital and for people with sight problems around the world. Every little helps.
Come along, be part of this initiative, and enjoy an evening with like-minded language professionals.