Storytelling helps us connect with people everywhere, no matter the language and the culture. Talking about the details of our service or product will never have the same effect as a story, no matter how good it is, because it’s not the product that is bought, but the story behind it.
In this storytelling networking workshop, we were encouraged to share a story with the other participants. The ensuing conversation was memorable and truly meaningful.
What is Storytelling Networking?
Storytelling Networking is a structured networking format inspired by Timea Kadar’s book Your Story. The Art of Business Storytelling, and by the workshops she runs for business owners every month.
How does it work?
The conversation was guided by Timea herself who gave us some story prompts and asked the attendees to share a story on a specific topic. When everyone had shared their anecdotes and the atmosphere warmed up, we had the opportunity to introduce ourselves and reveal more about the person behind the story.
As Timea puts it:
Business storytelling is 22x more effective than facts.
– Because it’s unique. (Nobody else has your stories.)
– Because it’s memorable. (Do you still remember fairy tales from your childhood?)
Exchanging authentic stories guarantees you have a truly genuine, productive conversation with the person in front of you, no matter how long you’ve known each other. This happens because stories keep the listener intrigued throughout the conversion and they make sure the relationship is built upon trust.
Timea runs storytelling networking workshops throughout the year. If you’d like to learn more and participate in an event like this, check out this link for more details.
About the host:
is a marketing strategist and has used personal brand building to support her and her clients’ marketing.
She has 35-40 speaking gigs a year including the ones at the Digital Innovation Summit in Excel or the Travel Summit in the County Hall.
She organised a TEDx event, launched her radio show, was covered in publications like Forbes, published 4 books, and won marketing awards. She is the author of two books, Your Story and The USP is You.
Connect with Timea using these links:
The festival was a one-day event packed with insightful talks, networking opportunities, a panel discussion and a live opera show. Read more on what we did, connect with speakers and be inspired.