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CategoryBusiness

Our April 2021 Event. Marco Airoldi and Nicola Calabrese: A collective approach to transcreation

When it comes to marketing translation and transcreation, it is standard practice to have a copywriter and a copy-editor working on the content in isolation, with little or no contact with each other. In this presentation, Marco and Nicola share a method they developed that allows these two professionals to work together, building on each other’s ideas to achieve better results.

A 1-min survey on money

Dear community,
the first event of 2021 will be about finance and money in language related professions.
We’d really like to find out how you feel about it. By filling out this survey you will provide us with real data to start a conversation.

Our November 2020 Event: A panel discussion on the challenges of marketing ourselves as language professionals

On Friday 27th November we talked about how challenging it is to find new clients, to market ourselves and sell our services without coming across as pushy, and to find the kind of clients we enjoy working with. With the help of 5 experienced speakers we explored ideas and strategies that could helps us all to market ourselves more effectively.

Our May 2019 Event. Rachel Forcella: Uncovering the message to reveal the voice. How I work with entrepreneurs to help them better connect and engage with their audience and clients

This time, the theme of the event and the topic we discussed was ‘copywriting’ and marketing ourselves as language professionals. Our speaker was Rachel Forcella, content strategist and copywriter. Her talk was entitled “Uncovering the message to reveal the voice. How I work with entrepreneurs to help them better connect and engage with their audience and clients.”