As a language professional, it’s worth thinking about your skillset as a “business asset” that can be used in different ways to build your business. This presentation and discussion is to help you think about: how you currently market yourself and what other related services you can provide to existing and new potential clients and markets.
Our August 2020 event was quite special as we celebrated our 2 year anniversary with presentations powered by PechaKucha. Drawing its name from the Japanese word for chit-chat, PechaKucha is a presentation format with the aim to use 20 images each for 20 seconds. Through this powerful storytelling we will dive into different topics that some language professionals shared with us.
On Friday 29th January, we addressed a theme that usually comes up in some shape or form during the course of our monthly meetings: money and finance in language related professions. The number tickets that have been reserved for this event was record-breaking, and this proved the importance and the need to tackle this challenging subject.
On our last event of the year on Friday 18th December, we asked participants to bring some nuggets of wisdom, anything they felt encapsulates what 2020 has meant to them. The goal: ending the old year and starting the new year in a positive way, appreciating the hidden wisdom that so often lies behind the challenges we all face.
Even if they are often used as synonyms they are actually not and differentiating them could be important in order to make the difference.
On Friday 27th November we talked about how challenging it is to find new clients, to market ourselves and sell our services without coming across as pushy, and to find the kind of clients we enjoy working with. With the help of 5 experienced speakers we explored ideas and strategies that could helps us all to market ourselves more effectively.
On Thursday 29th October, we had the pleasure to welcome James Bowden from the Royal National Institute of Blind People as our speaker. James introduced us to the magical world of Braille, the 'language' of dots.
On Thursday 24th September we had a lively open discussion on career change within the language industry. All the participants actively shared their personal insights regarding the more common issues many language professionals face nowadays. Questioning the professional path or searching for new ways for improvement of the current carrier were the hot topics of this month event.
This time, the theme of the event and the topic we discussed was 'copywriting' and marketing ourselves as language professionals. Our speaker was Rachel Forcella, content strategist and copywriter. Her talk was entitled "Uncovering the message to reveal the voice. How I work with entrepreneurs to help them better connect and engage with their audience and clients."