Even if they are often used as synonyms they are actually not and differentiating them could be important in order to make the difference.
Client needs was one of the most debated topics of our November event. Don’t you find it beautiful that the literal meaning of a word, which is often gone lost, can inspire us to see things from a different point of view?
Customers, consumers, clients, all are words that can be used interchangeably, but the dictionary provides us with specific definitions that might make us reconsider, if not the way we speak, the way we think about people we work with.
While the first definition gives us a straightforward and clear explanation, the second one connotes something more. In the first place it might even seem we are not talking about business.
Protection, trust, care, understanding, are the main ideas the word client hides. As if they were secret ingredients, they could make the value you provide to your clients meaningful and the relationship lasting and profitable both for you and for your clients.
If you have any thoughts, questions or comments, feel free to share them with us. We would be happy to hear your feedback.