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Our April 2021 Event. Marco Airoldi and Nicola Calabrese: A collective approach to transcreation

When it comes to marketing translation and transcreation, it is standard practice to have a copywriter and a copy-editor working on the content in isolation, with little or no contact with each other. In this presentation, Marco and Nicola share a method they developed that allows these two professionals to work together, building on each other’s ideas to achieve better results.