Customer vs Client

Both, customers and clients, are essential for running a successful business. However, it is important to know what they mean and the difference between them.

A customer typically purchases products and services from a company, while a client specifically seeks professional services. Customers buy products, but they may not necessarily consume them. On the other hand, clients seek advice and solutions. In the long term, clients are interested in the overall offering of products and services and can become loyal, long-term customers who are willing to spend more.

During our November event, we discussed client needs. Isn’t it fascinating how the literal meaning of a word can inspire a different perspective?

The word “client” encompasses ideas of protection, trust, care, and understanding. These qualities can serve as secret ingredients, making the value provided to clients meaningful and fostering lasting, profitable relationships for both parties.

As a language professional, do you work with customers or clients?

If you have any thoughts, questions or comments, feel free to share them with us. We would be happy to hear your feedback.